804 SW 10th 1968-1991**

721 SW 10th 1991-2014

THE STORE aka The Jelly Bean

Per a phone conversation with Jeanne Breall, her clothing store was known as Jelly Bean, and when she shifted from **clothing to clothing and cards and later just cards, she called the store “The Store”. Because many people said, “What are you going to call the store?” She said, “I guess The Store is as good as any name. Well, it didn’t stick. Many people knew me as Jeannie the Jelly Bean and finally, I gave up and just allowed the name Jelly Bean to follow from clothing to cards.” Following are various ads.

Northwest Fountain article, March 1980.

1991 - Per a phone call with Jeannie Breall, owner, “Rent was raised, and we found a smaller, cheaper location on the other side of the street, half a block down and I took it. Dudley had to move to another location as well.”

04-15-1998 Jeannie sold the business to Cynthia Frost who owned the business until 04-16-2010 per Secretary of State of Oregon records. It is unclear but it appears that the business was moved from downtown to SE Portland. However per KGW News: Author: KGW Staff Published: 1/29/2014 12:22:50 PM Updated: 12:22 PM PST January 29, 2014 TUESDAY, 1/28 The Jelly Bean We’ll pay a visit to The Jelly Bean, the oldest independent card store West of the Mississippi located on SW 10th Avenue in Downtown Portland, where the owner is getting ready to close up the Shop after 45 years of offering outrageous and hysterical t-shirts, greeting cards, bumper stickers, gag gifts and novelty items. The Jelly Bean card store closing | kgw.com