1023 SW Yamhill Street Portland Oregon
Years: 1982-1986
917 SW Alder 1986 - never opened
FORWARD GEAR
History: Men’s specialty store owned by three people, Peter Rinearson, Jeanie Breal, and Sanford Director.
Above Left ad in 1982 Imperial Sovereign Rose Court of Oregon Imperial Russia Program; Above Right ad in Cascade Voice newspaper July 1982
Ad [not shown] for Ray’s Ordinary Bar and Grille Grand Opening January 1983 in Cascade Voice states FASHION SHOW FOR GAY MALES presented by Mr. Sandy Director, Mr. Peter Rinerason, and Ms. Jeanie Breall, owners of FORWARD GEAR.
Per a phone conversation with Jeanie Breall co-owner of Forward Gear, the business closed due to the death of Peter Rinerason.
The State of Oregon Business Registry shows business closed in 1985.
INVOL DISSOLUTION 12-11-1985
article in Cascade Voice newspaper, October 1982 page 40
In the same Cascade Voice newspaper in October 1982 page 40, on page 34 of the same newspaper, there was an article WHO IS CLINTON COLE? It appears that Clinton was also known as Peter (Rinearson) and he acted in the play A Perfect Relationship by Doric Wilson, he also was known to star in various male porn films. Peter grew up in Portland and went to college at OSU. In the mid-70s he went to Los Angeles and while there, he lived with Joe Gage, who made porn films. Soon after he changed his professional name to Clinton Cole and in 1982 starred in Heatstroke.
Ad in the 1983 Rose Bowl Classic Bowling Tournament June 11-13, 1983
LEFT ad in Just Out newspaper February 1986 with a new address, but per phone conversation with Jeanne Breall co-owner it didn’t happen and business closed; RIGHT photo of an unknown male displaying underwear at the store.
Ad LEFT from the Cascade Voice newspaper July 15, 1983. Ad to the Right is from Cascade Voice September 9, 1983.
Above ad in Cascade Voice November 25, 1983
In the September 23, 1983, issue of Cascade Voice on page 37, an ad proclaimed, “FORWARD GEAR FIRST ANNIVERSARY” September 26-October 1
Above ad in Cascade Voice newspaper, November 4, 1983